On April 1, another meeting of the Accelerator community took place. This time, we had the pleasure of learning from the extensive marketing experience of Medimost. Our guest was Vira Orel, CEO of Medimost, who gave an inspiring talk about the behind-the-scenes aspects of brand building.

During the discussion, we covered key operational aspects: from selecting tools and communication channels, through budget planning, to consulting and performance analytics.

Key takeaways from Vira Orel’s presentation:

Our speaker highlighted the strategic advantages of conducting marketing in-house:

• Agility and decision-making: Keeping marketing within the company’s structure allows for significantly greater flexibility and speed in responding to market changes.

• Deep customer knowledge: It is the entrepreneur who best knows their audience’s profile, which allows for the precise selection of outreach channels and the personalization of the message.

• Legal compliance: In specialized industries, the owner’s in-depth knowledge of legal regulations is crucial for creating safe and compliant communications.

• Cost-effectiveness: In the early stages of development, especially in the SME sector, the leader’s personal involvement in promotion allows for optimal use of available financial resources.

• Authenticity and relationships: Even a large budget and support from external agencies cannot replace the entrepreneur’s personal involvement. In today’s sales world, it is authenticity that builds the most lasting relationships.

Summarizing her experiences, Vira Orel emphasized that, in her case, handling marketing activities on her own turned out to be a bullseye. Direct feedback from the market provided invaluable insights that became the foundation for the company’s further growth.

We would like to sincerely thank our guest for this informative meeting, practical tips, and a candid lesson on what brings success in marketing and what needed to be adjusted.